Sage Bears LLC

Objective

Launch Sage Spoonfuls and position the brand as the premier healthy baby food system with a branded collection of products.

Strategy

DCI provided media training and created key message points for Liza Huber, Sage Bears LLC’s founder and CEO. 

We announced the product launch and sent out sample packages to top editors, writers, and producers at nationally recognized media outlets. In addition to traditional media outreach, we contacted high-traffic blogs and websites targeting the “mommy” community. 

By utilizing the online component to gain a broader reach, placing positive product reviews and hosting giveaways, DCI also outlined and executed an extensive social media campaign to infiltrate modern marketing channels and keep pace with competitors in a similar space. 

DCI positioned Liza Huber as a children’s nutrition expert to leverage speaking engagements as well as media interviews, and created networking opportunities to introduce Huber and Sage Spoonfuls to top influencers in the relevant media space. 

Assisted Sage Bears in establishing partnerships with non-profit organizations and associations.

Outcomes

Sage Spoonfuls debuted on “Good Morning America” on September 29, 2011 in front of 4.6 million viewers. CEO and founder Liza Huber hosted a cooking demonstration with recipes from the Sage Spoonfuls cookbook alongside anchor Robin Roberts. The segment was featured on GMA’s website and went viral; getting picked up by various online outlets including LilSugar.com and enhancing the initial exposure. 

DCI organized a satellite media tour to attract regional and local markets, reaching more than 10.6 million viewers across the country. 

DCI secured additional press in New York Daily News, Martha Stewart Living Radio, People.com, and Parenting Magazine, Parents Magazine, New York Family.  

We made an introduction to the March of Dimes, for which Huber is now a Mom Ambassador. 

DCI’s publicity campaign for Sage Bears, LLC also caught the attention of top buyers for retailers across the country; resulting in increased distribution channels to sell

Sage Spoonfuls in children’s boutiques in New York City, Boston, Chicago, Cincinnati, and San Francisco. 

 

 
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