DCI Industries

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Arts & Culture

DCI injects fresh ideas and creative perspectives into the public relations campaigns it successfully achieves for arts and culture clients. A proponent of the arts, DCI works with artists, galleries and arts education organizations to cultivate and facilitate original fundraising tactics, advocacy programs and promotional events. We have worked with the James A. Michener Art Museum, Martha Graham Center for Contemporary Dance, The Boys Choir of Harlem and Children's Museum of Manhattan, to name a few.

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Business/Corporations

DCI works closely with entrepreneurs and corporations to understand their philosophies and culture to best craft a strategic media plan focusing on internal staff, consumers and key stakeholders. We provide counsel on image-making, (re)branding, reputation management and crisis communications. We have successfully created and assisted such campaigns for large companies and smaller ventures, such as Fidelity Investments and LandsEnd.com. 

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Education

 

DCI's experienced staff successfully works to educate higher-education institutions and public schools on how to launch and manage media stories in broadcast and print as well as in social media. We edify educational institutions on how to effectively communicate to students, faculty and academic principals through media relations, event creation, advocacy campaigns and counseling. We have worked with Northeastern University, New York University, Marymount Manhattan College and New York City Public Schools, among others.

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Entertainment

 

DCI has contributed to the successful careers of high-profile entertainers and notable personalities in the music and television industry. We recognize the delicate balance between the needs of our celebrity clients and public image. We have been highly recognized by New York Women’s Agenda, New York Women in Communications, Inc., and New York Business Association for our creation and implementation of finely crafted image campaigns and consistent media bookings on national and local televisions shows and major magazines and newspapers. Our client roster includes Susan Lucci, Deborah Roberts and Donna Hanover.

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Special Events

 

DCI’s matchless approach to event planning builds and maintains strong brand identity reflective of our client’s vision and goals. We create and manage product launches, store openings, media tours, cocktail parties, trunk and fashion shows and corporate gatherings, among others. Our staff ensures no details go unnoticed. We take pride in planning special events that provide a distinctive experience for the media and consumers.

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Fashion, Beauty & Accessories

DCI promotes what's hot in fashion, both in the market and behind the scenes. Our extensive experience in the beauty and fashion industry includes introducing new collections, facilitating fashion and trunk shows and consulting with top designers. Our personal approach and distinctive style to public relations enables us to best promote our fashion and beauty clients as top experts in their field. We have successfully worked with fashion giants such as Bill Blass, Stuart Weitzman, Carolee Jewelry and LandsEnd.com.

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Food, Wine & Restaurants

We supply chefs, restaurant proprietors and winemakers with the communications tools to compete in a lucrative, spirited commercial sector. With our longstanding reputation in this industry, we offer a range of services — from media training the chef to consulting the restaurant owner about design of menus and wine lists. Throughout the years, we have advised the James Beard Foundation with fundraising events and a number of New York City's top restaurants and celebrity chefs, including Bottega del Vino, Antoine Bouterin and Frankie & Johnnie's Steakhouse.

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Healthcare

DCI's medical team takes a hands-on approach in orchestrating public image and advertising campaigns for pharmaceutical companies, medical centers and medical professionals around the world. We strive to accurately and enthusiastically inform key target audiences about our client’s views on health education and medical advocacy with public service announcements and media interviews with leaders in the field of medicine and healthcare. Some of our healthcare clients include Columbia University Medical Center, New York University College of Nursing, EHE International and Greenwich Hospital. 

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Publishing

DCI crafts a strategy for publishing houses, authors and media companies to increase visibility and profitability. We successfully organized book tours — from cookbooks to self-help publications — for well-known authors like Linda Fairstein and Leo Buscaglia. We also worked with the Mystery Writers of American to promote the Edgar Awards as well as Henry Holt & Co. and Hyperion.

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Sports

Our performance in the sports marketing arena adds a unique layer to our expertise. We have worked with athletes and non-profit organizations to create fundraisers for cause-marketing. Our sports industry clients have included legends such as Olympic Gold Medalist Mark Spitz and NYC Marathon winner Grete Weitz to corporate-sponsored sporting events.

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Travel & Tourism

DCI supports travel and tourism professionals, governmental agencies and private hotel companies in embodying and exuding the meaning of hospitability and driving tourism to their locations. We deeply understand the simplicities and complexities of diversity and culture, which gives us an edge in targeting desired audiences and working with both domestic and international media to feature the functionality of a hotel’s family, from bellhops to chefs and concierges to doormen. We generate “buzz” in the international media sector and have organized press tours with journalists for European and Caribbean destinations and for hotel openings. We have worked with the Hyatt Corporation, The Jamaica Information Service & Tourist Board and Embassy Suites.