Summer Sizzle: Avoiding Burnout

With summer just around the corner, don’t let the dog days bring your business down! Here are a few tips on how to use the summer season promote your business, product or service.

Host a BBQ – Everyone wants to enjoy the nice weather as much as they can, so why not mix business with pleasure? Invite your new and returning clients/customers to an outdoor celebration with food and fun for the whole family. Offer raffles and giveaways for attendees. For a different spin, you might even turn a cliché networking lunch into an event nobody will soon forget.

Be More Involved in the Community – Get involved with a local charity or community organization. Become a sponsor for a town Little League team. Your business’ name could be included with informational brochures, pamphlets, or even emblazoned on a team’s jersey!


Give a Special Promotion – Provide new customers a reason to bring their money to you. Summer discounts on products or services can be a great way to spread your business’ name. Day, week, or month-long, whatever best fits your finances.

Find New Places to Advertise – The pool, the frozen yogurt shop, the local park or any other heavily populated location where summer sun-worshippers flock. Post an advertisement as simple as a small poster printed from your computer. Parents driving their kids everywhere will be sure to notice, especially if there is a coupon code!

Create a Partnership – Strike a business deal with a local restaurant or food vendor! Every $10 spent at an ice cream store earns a coupon for a deal at your business. Even if every customer doesn’t take advantage of the deal, it will still help you increase your brand recognition.

Use Your Time Wisely – If all else fails, use the summer to plan public relations strategies for the upcoming season. Revamp your media relations campaign. Find new ways to increase revenue and improve you image. Give your clients/customers a survey for constructive feedback you can release in the early fall to maximize media exposure. Every bit of information will help make the most out of your time spent brainstorming and planning this summer. .