Telling Stories


Seeing this image in the subway recently reminded me just how important our stories are.

Storytelling is conveying events in words, images, and sounds. Stories are shared narratives that occur in every culture as a means of education, entertainment, and cultural preservation.

DCI is working to change the way storytelling is developed, messages are transmitted, and information is received. All of us here have a solid understanding of what makes a good story, how to tell it, and how to sell it. By telling our clients’ stories that matter to media that care, we empower, educate, and enhance lives. 

And, there are many good reasons to tell stories. As Leo Widrich wrote in a piece on, human brains become more active when we tell stories. 

As Widrich proves in his article, storytelling is an art, but also a science.